Le dimensioni del mercato globale delle scarpe intelligenti dovrebbero crescere positivamente a causa della forte domanda di scarpe tecnologicamente avanzate. Inoltre, si prevede che l’aumento della capacità di spesa rafforzerà la crescita del mercato. Fortune Business Insights fornisce queste informazioni nel suo rapporto intitolato ” Mercato delle scarpe intelligenti, 2022-2029.

Impatto COVID-19:

Restrizioni alla produzione per ostacolare il progresso del settore

Questo mercato dovrebbe essere influenzato negativamente a causa delle restrizioni sulla produzione. Il rapido aumento dei pazienti COVID ha portato all’imposizione di rigide normative contro la produzione. Tuttavia, si prevede che la crescente attenzione alla digitalizzazione e alla rapida adozione di tecnologie intelligenti migliorerà i progressi di questo settore. Inoltre, si prevede che l’adozione della vendita al dettaglio online aumenterà la domanda del prodotto. È probabile che questi fattori influenzino la crescita durante la pandemia.

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Fortune Business Insights™ elenca tutte le aziende del mercato delle scarpe intelligenti che stanno attualmente cercando di ridurre l’impatto della pandemia di Covid-19 sul mercato:

  • Under Armour Inc. (Maryland, USA)
  • Nike Inc. (Oregon, Stati Uniti)
  • Puma SE (Herzogenaurach, Germania)
  • Adidas AG (Herzogenaurach, Germania)
  • Digitsole (Nancy, Lorena, Francia)
  • Avventura salata (Seoul)
  • Xiaomi Corporation Limited (Pechino, Cina)

Copertura del rapporto

Il rapporto fornisce un’analisi dettagliata dei segmenti principali e le ultime tendenze del mercato. Discute in modo completo i fattori trainanti e restrittivi e l’impatto di COVID-19 sul mercato. Inoltre, esamina gli sviluppi regionali e le strategie intraprese dai principali attori del mercato.

Fattori trainanti

Aumento della spesa per i prodotti di calzature tra i consumatori per stimolare il progresso del mercato

Le scarpe intelligenti sono dotate di tecnologie avanzate, sensori e funzionalità che migliorano l’esperienza di camminata e corsa degli utenti. Si prevede che l’aumento della spesa per i prodotti calzaturieri rafforzerà la crescita del settore. Inoltre, si prevede che l’evoluzione degli stili di vita dei consumatori nei paesi in via di sviluppo aumenterà l’adozione delle scarpe. Inoltre, si prevede che il lancio di prodotti innovativi da parte dei produttori rafforzerà l’adozione di scarpe intelligenti. Inoltre, si prevede che i crescenti investimenti nello sviluppo di tecnologie intelligenti da parte dei produttori rafforzeranno la domanda. Ad esempio, Adidas Group ha dichiarato un investimento di 170,21 milioni di dollari in attività di ricerca e sviluppo nel 2019. Questi fattori possono guidare la crescita del mercato delle scarpe intelligenti.

However, the higher costs associated with the shoes and lack of awareness of the product’s benefits are expected to restrict the market growth.

Regional Insights

Rising Focus on Fitness to Propel Market Growth in North America

North America is expected to dominate the smart shoes market share because of the rising focus on fitness. For example, according to the Global Wellness Institute.Org’s information, in 2018, nearly 58.8% of the U.S. population participated in fitness activities. Furthermore, rising employment rates in the U.S. may enhance the adoption of smart shoes.

In Asia Pacific, rising government participation in promoting fitness is likely to enhance the adoption of smart shoes. Further, rising online retail sales may strengthen smart shoes’ adoption.

In Europe, evolving lifestyles and rising focus on health may enhance the adoption of the shoes. Furthermore, developed digital infrastructure and adoption of high speed 5G internet services may enhance the industry’s growth.

Segmentation

By product, the market is segmented into walking shoes, running shoes, and sports shoes. As per end-user, it is bifurcated into male and female. Based on sales channel, it is classified into retail stores and e-commerce stores. Geographically, it is clubbed into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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Smart Shoes Market Size Highlights of the Report:

  • Market Penetration: Comprehensive information on the product portfolios of the top players in the Smart Shoes market.
  • Product Development/Innovation: Detailed insights on the upcoming technologies, RandD activities, and product launches in the market
  • Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market
  • Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies
  • Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Smart Shoes market

The Global Smart Shoes Market Research/Analysis Report Contains Answers to your following questions:

  • Which Manufacturing Technology is used for Smart Shoes ? What Developments Are Going On in That Technology? Which Trends Are Causing These Developments?
  • Who Are the Global Key Players in This Smart Shoes Market? What are Their Company Profile, Their Product Information, and Contact Information?
  • What Was Global Market Status of Smart Shoes Market? What Was Capacity, Production Value, Cost and PROFIT of Smart Shoes Market?
  • What Is Current Market Status of Smart Shoes Industry? What’s Market Competition in This Industry, Both Company, and Country Wise? What’s Market Analysis of Smart Shoes Market Trends by Taking Applications and Types in Consideration?
  • What Are Projections of Global Smart Shoes Industry Considering Capacity, Production and Production Value? What Will Be the Estimation of Cost and Profit? What Will Be Market Share, Supply and Consumption? What about Import and Export?
  • What Is Smart Shoes Market Chain Analysis by Upstream Raw Materials and Downstream Industry?
  • What Is Economic Impact On Smart Shoes Industry? What are Global Smart Shoes Analysis Results? What Are Global Smart Shoes Development Trends?
  • What Are Market Dynamics of Smart Shoes Market? What Are Challenges and Opportunities?
  • What Should Be Entry Strategies, Countermeasures to Economic Impact, and Marketing Channels for Smart Shoes Industry?

Competitive Landscape

Players Announce Innovative Products to Enhance Sales

The prominent companies operating in the market announce innovative products to enhance sales. For example, Puma announced a self-lacing shoe in February 2019. This launch was aimed to compete with Nike. This strategy may allow the company to enhance the product’s sales and boost its brand image. Furthermore, manufacturers adopt online sales to provide products to a huge consumer base, while strengthening its sales. Moreover, companies adopt automated production techniques to reduce time consumption, boost productivity, enhance sales, boost production capacity, reduce labor costs, increase production, and achieve organizational goals. In addition, key players devise research and development, expansions, mergers, and acquisitions to bolster their market position.

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