Si prevede che le dimensioni del mercato globale del caffè RTD raggiungeranno i  42,36 miliardi di dollari  entro la fine del 2027. Il crescente consumo di bevande confezionate e in bottiglia creerà diverse opportunità di crescita per le aziende che operano nel mercato. Secondo un rapporto pubblicato da Fortune Business Insights, intitolato  Pronto da bere (RTD) Coffee Market Size, Share & Covid-19 Impact Analysis, By Packaging Material (bottiglie di vetro e PET, lattine e altri), canale di distribuzione (supermercati/ Ipermercati, minimarket e vendita al dettaglio online) e Previsioni regionali, 2020-2027 “,  il mercato valeva  22,44 miliardi di dollari  nel 2019 e mostrerà un CAGR dell’8,31% durante il periodo di previsione, 2020-2027.

Mentre i riavvii dei progetti vengono avviati in tutto il mondo, i fornitori di RTD tirano un sospiro di sollievo

La recente epidemia di coronavirus ha sicuramente creato un senso di panico tra le principali aziende, con la chiusura di diversi centri operativi e unità produttive. Ma le recenti campagne di riavvio del progetto hanno fornito sollievo ai fornitori di RTD poiché i negozi offline vengono riaperti anche in numerosi paesi del mondo. Di conseguenza, le aziende cercheranno di capitalizzare le perdite dei mesi precedenti fornendo servizi e offerte interessanti e attirando più clienti.

La crescente popolarità delle bevande pronte è conseguente all’adozione di abitudini di vita frenetiche in tutto il mondo. Il caffè è una delle bevande più consumate in tutto il mondo e la domanda di caffè pronto è aumentata notevolmente negli ultimi anni. Il crescente consumo del prodotto ha creato diverse opportunità di crescita per produttori, distributori e rivenditori in questo mercato. Il crescente consumo di bevande in lattina e confezionate contribuirà anche alla crescita del mercato globale nei prossimi anni. Le variazioni nell’offerta di prodotti porteranno a una più ampia adozione del prodotto in tutto il mondo. Il massiccio investimento nello sviluppo di bevande aromatizzate e salutari presenterà diverse opportunità di crescita.

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Increasing Variants and Product Innovations by Major Companies will Provide Impetus to Market Growth

The report encompasses several factors that have contributed to the growth of the overall market in recent years. Among all factors, the increasing number of product launches and the rising emphasis on product innovations by major companies will constitute an increase in the overall market size in the coming years. The use of healthy ingredients in RTD coffee has helped manufacturers acquire a wider consumer base, owing to the adoption of healthy lifestyle habits. Several large scale companies are looking to introduce products that will help them cater to the increasing need for health-friendly products.

In February 2020, Stok Cold Brew, a Danone brad, announced the launch of a new product. The company introduced a new variant in cold brew RTD coffee. The company claims that this product is bends towards consumers whose priorities are taste and convenience than the content and ingredient itself. Through this product, Stok will continue to generate massive revenues as it has done in the past and subsequently establish itself as a strong competitor on the global frontier.

Asia Pacific Likely to Emerge Dominant; Presence of Major Large Scale Manufacturers will Aid Growth

The report analyses the latest RTD coffee market trends across five major regions, including North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Among all regions, the market in Asia Pacific is projected to emerge dominant in the coming years. The market derives growth from the presence of numerous large scale local manufacturers in several countries. It is observed that several companies in countries such as India and China are focused on cold brews and iced variants, which is consequential to the preference of the people in this region. The rising population across the region will also have a huge impact on the growth of the regional market. As of 2019, the market in Asia Pacific was worth 14.75 billion and this value is projected to increase at a considerable pace in the coming years.

The market in North America will derive growth from the increasing popularity of cold brew drinks in the United States as well as Canada. The increasing retail chains and online sales will also contribute to the growth of the ready to drink coffee market in this region.

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List of the Leading Companies Profiled in the RTD Coffee Market Research Report are:

  • PepsiCo (United States)
  • The Coca-Cola Company (United States)
  • Nestle S.A. (Switzerland)
  • JAB Holding Company (Luxembourg)
  • Asahi Group Holdings, Ltd. (Japan)
  • McDonald’s Corporation (United States)
  • Danone S.A. (France)
  • Dunkin’ Brands Group, Inc. (United States)
  • Suntory Beverage & Food (Japan)
  • LotteChilsung Beverage Co Ltd (South Korea)
  • Other players

Industry Developments:

March 2020: illy announced the launch of a new cold brew‘illy Cold Brew’ RTD coffee. The company claims that the product is naturally sweet and has minimal acidity.

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Detailed Table of Content:

  • Introduction
    • Research Scope
    • Market Segmentation
    • Research Methodology
    • Definitions and Assumptions
  • Executive Summary
  • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Emerging Trends
  • Key Insights
    • Overview of the Parent/Related Markets
    • Supply Chain & Regulatory Analysis
    • Global Coffee Trade Analysis
    • Recent Industry Developments – Policies, Partnerships, New Packaging Material Launches, and Mergers & Acquisitions
    • Impact of COVID-19 on Coffee Consumption and RTD Coffee Market
  • Global Ready to Drink (RTD) Coffee Market Analysis, Insights and Forecast, 2016-2027
    • Key Findings / Summary
    • Market Size Estimates and Forecast 
      • By Packaging Material
        • Glass and PET Bottles
        • Cans
        • Others
      • By Distribution Channel
        • Hypermarket/Supermarkets
        • Convenience Stores
        • Online Retail
        • Others
      • By Region
        • North America
        • Europe
        • Asia Pacific
        • South America
        • Middle East & Africa

TOC Continued…!!!

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