Si prevede che le dimensioni del mercato globale delle ciambelle aumenteranno in modo esponenziale a causa della crescente domanda di ciambelle in tutto il mondo. È probabile che la sua praticità e il suo gusto gradevole aumenteranno la crescita del mercato. Fortune Business Insights™ menziona queste informazioni nel suo rapporto intitolato ” Mercato delle ciambelle, 2021-2028″.

Le ciambelle sono un alimento dolce di pasticceria con un gusto dolce e la farina come ingrediente principale. È disponibile in varietà di torta e lievito e sono ampiamente disponibili nei supermercati e nei panifici di tutto il mondo. È probabile che la sua crescente popolarità tra i consumatori per quanto riguarda il suo sapore dolce aumenterà la sua domanda. La consapevolezza di cibi facilmente consumabili e snack gustosi dovrebbe aumentare il suo consumo tra i consumatori. Negozi come Mad Over Donuts, Krispy Kreme e altri offrono una varietà di gusti come ciambelle al cioccolato, ciambelle glassate alla fragola e altri insieme alle opzioni di consegna a domicilio. Pertanto, la crescente popolarità degli snack pronti può aumentare la crescita del mercato nel prossimo periodo.

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Impatto del COVID-19

Disponibilità di snack sani per guidare la crescita del mercato

La consapevolezza tra i consumatori riguardo ai benefici di uno spuntino sano ha portato alla crescente adozione di cibi sani. I produttori utilizzano ingredienti sani come grano integrale e multicereali per attirare la domanda dei consumatori. La comodità della vendita al dettaglio online migliora l’esperienza del consumatore. I produttori adottano la vendita online per fornire ciambelle gustose e salutari ai consumatori, che, a loro volta, possono aumentare la crescita del mercato nonostante la pandemia.

Segmenti

Per tipo, il mercato è segmentato in ciambelle per torte e ciambelle al lievito. Sulla base dei canali di distribuzione, è classificato in vendita al dettaglio online, supermercati/ipermercati, minimarket e negozi specializzati. Geograficamente, è bastonato in Europa, Nord America, Asia Pacifico, Sud America e Medio Oriente e Africa. 

Highlights of the Report

  • This report offers an analysis of the latest market trends and the leading segments.
  • It comprehensively discusses the driving and restraining factors and the impact of COVID-19.
  • The report examines the strategies devised by the market’s prominent players and the regional developments.

Drivers and Restraints

Rising Demand for On-the-go Foods to Propel Market Growth

The changing consumer lifestyle and demand for snacking have led to the adoption of convenience snacks. It is easy to consume, have a pleasant taste, and are readily available online and at shops. The rising preference for a healthy lifestyle has provoked manufacturers to make convenience snacks using healthy ingredients such as whole wheat, multigrain, sugar-free, and gluten-free doughnuts. The prevalence of dairy allergies and gluten disorders in the US, resulting in the adoption of healthy snacks. For example, Kane’s Donuts announced dairy-free, gluten-free, and nut-free donuts in the US in 2020. The rising consumption of bread rolls, doughnuts, pies, and other bakery items has led to a spike in product demand. Thus, this factor can drive the doughnuts market growth.

However, the high fat and sugar content and the prevalence of diabetic disorders can hamper the market growth.

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Regional Insights

Rising Adoption of Comfort Foods to Propel Market Growth in North America

North America is estimated to dominate the doughnuts market share due to the rising adoption of comfort foods such as doughnuts that can be instantly consumed. As per the United States Department of Agriculture (USDA), research conducted in 2016 shows that consumers in the US preferred easily consumable foods. Thus, this factor can boost market growth.

Asia Pacific is the second-largest shareholder in the market due to Western culture and rapid urbanization in developing countries. In India and China, the adoption of convenience foods and the emergence of new manufacturers can boost market growth.

Competitive Landscape

Prominent Companies to Launch Healthy Products to Expand their Product Portfolio

The prominent companies operating in the market have launched healthy donuts to expand their product portfolio. For example, Krispy Kreme Doughnuts announced mini donuts in the US that contain 90% less sugar and calories in January 2020. This product launch was undertaken to provide healthier donuts, satisfy consumers’ demand for indulgent foods, and expand its product portfolio. Further, the incorporation of a great marketing plan and advertisements can enhance the company’s brand presence in the global market.

Industry Developments

  • June 2020: The Restaurant Brands International Inc. launched a slew of hand-made doughnuts under its Tim Hortons brand name in the U.S. This launch was aimed at serving their consumers premium snacks and expanded its product portfolio  

List of Key Players Profiled in the Doughnuts Market Report

  • JAB Holding Company
  • The Restaurant Brands International Inc.
  • Daylight Donut Flour Co. LLC
  • Doughnut Time
  • Grupo Bimbo
  • CO Donuts & Coffee
  • Dunkin Brands, Inc.
  • McDonald’s Corporation
  • MTY Food Group Inc.
  • Retail Food Group

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