Si prevede che le dimensioni del mercato globale biscotti e cracker guadagneranno slancio a causa della sua crescente domanda di cibi pronti durante il periodo di previsione. Queste informazioni sono pubblicate da Fortune Business Insights™ in un prossimo rapporto, intitolato ” Cookies and Crackers Market, 2021-2028 “. L’industria è leader per la domanda dei clienti di snack convenienti combinati con componenti nutrizionali. L’industria sta assistendo a lanci continui di composizioni migliorate in prodotti di base come biscotti di gamma premium, a ridotto contenuto di grassi, senza glutine, a basso contenuto di carboidrati, non trasformati e ricchi di fibre per aumentare la redditività. Ad esempio, nel gennaio 2020, Bonn Group of Industries ha prodotto biscotti cracker in tre varietà in India nella sua gamma americana premium per ampliare il suo portafoglio di biscotti.

Impatto COVID-19-

Interruzione della catena di approvvigionamento per ostacolare la crescita del mercato

A causa di blocchi, divieti di viaggio e chiusure di attività, l’epidemia di COVID-19 ha avuto un impatto sulle economie e sulle imprese in numerosi paesi. A causa della chiusura degli stabilimenti, degli ostacoli alla catena di approvvigionamento e della recessione economica globale, anche il crollo generale del mercato causato dal COVID-19 sta danneggiando la crescita del mercato.

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segmenti-

Per tipo di cookie, il mercato dei biscotti e dei cracker è segmentato in biscotti sandwich, biscotti da bar, biscotti pressati e altri. Sulla base del tipo di cracker, il mercato è segmentato in cracker graham, cracker alla crema, cracker per sandwich e altri. Sulla base dei canali di distribuzione, il mercato è segregato in supermercati, ipermercati, minimarket, negozi specializzati e negozi online. Infine, per area geografica, il mercato è diviso in Nord America, Europa, Asia Pacifico, America Latina e Medio Oriente e Africa.

Cosa offre il rapporto?

The report for cookies and crackers examines the market size, characteristics, and growth and segments the market based on type, application, and consumption area. The research also describes the major firms and introduces players in the industry from the industry chain and marketing chain standpoint.

Drivers & Restraints-

Increasing Demand for Gluten-Free Biscuits to Stimulate Growth

Gluten-free processed food such as bread, crackers, and biscuits have seen a significant increase in demand in recent years, particularly in Asia-Pacific. India has the world’s largest population of celiac disease patients, yet the number of gluten-free food products accessible in India is limited; thus, there is a vast market for gluten-free products in India. The increasing demand for gluten-free biscuits is expected to boost the global cookies and crackers market growth during the forecast period. For instance, Biscuit International, a private label biscuit manufacturer, purchased Northumbrian Fine Foods (NFF) from CriSeren Foods to expand its product portfolio and global reach and become Europe’s largest maker of gluten and dairy-free private label biscuits.

REGIONAL INSIGHTS

Largest Producer and Exporter of Cookies in Europe to Augment Growth

Europe is expected to hold the largest global cookies and crackers market share during the forecast period. This is due to the rising demand for convenience food combined with nutritious ingredients in the region. The growing demand for baked items and savory crackers is expected to impact the region positively. Countries such as England, Germany, Italy, France, and Belgium are major exporters of Cookies.

Asia Pacific is anticipated to hold a significant position in the market. This is due to the rapid urbanization and changing consumer preferences in the region. Consumers are increasingly demanding healthy snacks due to the change in their lifestyle, which is expected to boost the market.

Competitive Landscape-

Manufacturers to Focus on R&D Investments to Offer Advanced Products

The market for cookies and crackers is extremely competitive, with essentially no entry barriers due to the product’s near-complete penetration. A slew of high-end, functional biscuits has recently reached the market, giving the industry heavyweights a run for their money. Major firms are working on providing new product offers to the market in order to meet consumer interests based on their current tastes and preferences.

Industry Development-

  • March 2021: Mondelez International acquired Gourmet Food Holdings Pty Ltd, an Australian food firm that makes gourmet biscuits and crackers. Mondelez gains expanded snacking leadership in Australia and New Zealand as a result of this transaction.

List of Key Players Profiled in the Global Market for Cookies and crackers:

  • Parle Products Private Limited
  • The Kellogg Company
  • Britannia Industries Limited
  • United Biscuits Limited
  • Mondelez Internantional
  • Campbell Soup Company
  • The Hain Celestial Group
  • General Mills
  • Nestle S.A.
  • PepsiCo

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